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Many motifs were taken from ancient mythologies: Roman, Greek and Egyptian.
Meanwhile, archaeological fever caught the imagination of many artists.
Nothing could have been more suitable to satisfy this huge business demand than to produce replicas of ancient artefacts.
In 1987, Wedgwood merged with Waterford Crystal to create Waterford Wedgwood, an Ireland-based luxury brands group.
Waterford Wedgwood was purchased by the New York City-based private equity firm KPS Capital Partners in 2009, and became part of a group of companies known as WWRD Holdings Ltd., an acronym for "Waterford Wedgwood Royal Doulton." Haines Mc Gregor were engaged by KPS Capital to help reposition the portfolio of brands, within 2 years profitability was transformed from $100m yearly debt, to break even and eventually led to the successful sale to Fiskars in July 2015 for $437m. At the outset, Josiah Wedgwood worked with the established potter Thomas Whieldon until 1759 when relatives leased him the Ivy House in Burslem, Stoke-on-Trent, which allowed him to start his own pottery business.