It’s a scenario that’s repeated up and down the land.The man knows he is supposed to be focused on discussing last month’s sales projections, or some other task, but instead finds himself preoccupied by his female colleague.
The task required them to observe a stream of letters and indicate as fast as possible for each one whether it was the same as the letter that appeared two letters ago.
Participants who conversed with a female experimenter showed a deterioration in performance.
By contrast, participants who chatted with a male experimenter showed no deterioration.
For the participants who chatted with a female, their impairment increased in line with how attractive they perceived the experimenter to be.
Participants in a relationship were impaired by talking to a woman just as much as participants who were single.